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Traction in action
What is Traction?
Traction is a relationship marketing platform that makes it easy to manage multi-channel campaigns and build brand advocacy through the effective use of data.
Achieve a high level of customer insight and effective targeting by running all of your email, mobile, direct mail & web campaigns in a single platform.
Learn more
Latest Traction success
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01 Apr 2009
Storming New York in a recession? Who do these seven Australian digital upstarts think they are? Embedded journalist Brad Howarth joins the second Austrade and AIMIA trade mission to the United States.
Full story
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01 Feb 2009
Kate Kendall speaks to 10 direct marketers about the state of the industry in '09 and the return to direct as the economy tightens.
Full story
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Why customers love Traction
For Unilever to be at the top of its game in digital marketing, we needed Traction.
Rachel Bristow, Head of New Media and Marketing Services
Unilever UK
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