Testimonials

Cadbury has continued to strive for creativity in our campaigns using a wide range of digital touch points whilst importantly retaining a strong desire to always capture insights and data about consumer engagement – mindful of how information can drive the development of future campaigns.
Traction has been crucial in enabling us to achieve this.

Frances Dovey, Group Interactive and Emerging Media Manager
Cadbury Schweppes

For Unilever to be at the top of its game in digital marketing, we needed Traction.

Rachel Bristow, Head of New Media and Marketing Services
Unilever UK

MassMedia Studios developed the Australian and New Zealand websites for the “dirt is good” campaigns for OMO/Persil. The websites are then integrated into Traction to manage the loyalty component and maintain the marketing database for OMO/Persil ongoing.

Georgia Rogers, Marketing Assistant
Omo/Persil

Dove and sunsilk are sponsoring the “Win a Desperate Housewives House” promotion which is a major campaign leveraging off the success of the TV show. Traction is integrated into the promotion website to capture and store all the customer data, mange the prize giveaways and manage all future CRM activity with the opted in customers. This campaign has already attracted large numbers and is expected to continue to grow over the life of the campaign.

Caroline Heath, Brand Activation Leader
Project Director on DHW

Traction delivers a single customer view across all digital channels . . . whilst enabling a rapid and integrated deployment with all data touch points.

Paul King, Global Head of Consultancy
Ogilvy One

Vue Entertainment uses Traction to manage all of the interactive marketing & CRM including email, sms campaigns and web based promotion. Vue also employs MassMedia Studios to design and develop their email campaigns, manage their mobile and web based promotions and develop promotional websites including an online trading card application still in development.

Kathryn Hellewell, Head of Digital
Vue Entertainment

Communicating with our participants in the build up to and throughout July is paramount to our event being a success. Traction is by far one of the best and easiest software packages I have used and with such a reliable service to depend upon there will be no need for us to hit the bottle during July!

Phil Grove, Executive Director
Dry July

Traction has enabled us to communicate with our customers on a regular one-to-one basis and has provided us with an understanding of the relationships between our brands and customers. It has become a vital tool in the ongoing development of getting to know our customers much better.

Katherine Mamontoff, E-Commerce Manager
Guthy-Renker