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Case Studies

Learn from the success of others

Traction has powered successful marketing campaigns for a wide range of clients from diverse industries. Improve the effectiveness of your marketing and communications strategy with the insights provided in these case studies and fact sheets.

Adobe

The Adobe team in Australia and New Zealand was looking to create a branding and educational event that allowed participation from not only its traditional database but from a wider online community. The aim was to position the brand as a leader in creativity through technology, and enable engaging experiences.

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Audi

Audi's Australian marketing department designed an integrated digital campaign that involves a variety of targeted interactions over multiple digital channels, including a mobile competition.

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Cadbury Creme Egg

Gain valuable customer insights with Traction's data capture and reporting functionality. See how Cadbury used Traction to better understand their customers and measure the drive to digital from Interactive TV with the successful activation campaign for their Cadbury Creme Egg brand.

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Dove Campaign for Real Beauty

Engage your target audience and drive your offline traffic online. See how Dove powered the award winning 'Campaign for Real Beauty' with Traction. Use multiple channels and give instant feedback.

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Guthy Renker

Using Traction, the targeted campaign delivered a return on investment of fifteen to one for Guthy-Renker achieving a high conversion rate.

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Magnum Gold Class

Unilever used Traction to implement the campaign functionality, taking advantage of its unique targeting and intelligent data gathering capabilities. The Magnum Gold Class promotion attracted over 240,000 entries and built a valuable database of information for Unilever.

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Multi Channel Network

Learn how MCN used Traction's smart competition management tool to handle the multiple competitions launched every month. A custom built tool allowed the client to utilise a number of modifiable templates for online competitions, competition set-up times have been reduced from several weeks to one day.

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Sunsilk hair survey to “Stop Hair Stereotypes”

With no website, no customer database and little past investment in digital marketing, particularly in comparison to its main competitors (L’Oreal, Pantene), Sunsilk selected online as the communications hub for its 360° brand activation.

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Vue

Give your customers information that is relevant and timely. Learn about the ways in which Vue has been using Traction to create unique, targeted content for each of its 60 cinemas. Engage your customers with surveys and regular competitions that build profile data. Push into Mobile with content that is valuable for the user.

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