News

MassMedia Studios win inaugural KPMG Digital Export Leaders Category at 2008 B&T Awards

08 Dec 2008

Sydney, Australia, 8 December 2008: MassMedia Studios, a leading interactive communications company, was announced as the digital export company of the year at the 2008 B&T awards, Australia’s premiere marketing and communications event.

MassMedia Studios picked up the accolade for the export of its innovative online digital marketing platform, Traction, a comprehensive marketing tool that builds better customer relationships. The technology allows for communication with any audience group via email, sms, web, iTV and other mediums and measurement and reporting on these interactions.

Overall over 70 advertising, media, PR, digital, experiential agencies and publishers were nominated across the 25 categories in the 2008 B&T Awards.

Steve Fanale, Chief Executive Officer, MassMedia Studios said: “The team has worked very hard to grow the business internationally so this award is well deserved. Through the Traction platform, we have secured significant partnerships with Audi, Cadbury, Unilever and many other leading brands. These clients have a solution that delivers unified customer intelligence which is used to build up a clear picture of their customer’s behaviour through ongoing marketing campaigns.”

Traction has expanded into 20 markets and now services more than 56 companies. For further information about Traction please visit www.tractionplatform.com . To learn more about MassMedia, please visit www.massmediastudios.com

Media Contact:
Andy Sommer
Spectrum Communications
+61 2 9954 3299
andys@spectrumcomms.com.au

2 column layout template - right column content

Full of features

Traction is jam packed with features to ensure the success of each and every marketing campaign.

View features

Examples of Traction success

Traction has helped many brands achieve their marketing goals. Improve the effectiveness of your campaign with the insights provided by these case studies.

Read more