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Relationship marketing

Traction is driven by a strong belief in the importance of Relationship marketing. We feel that customer engagement, retention, satisfaction and long term engagement are key to achieving a mutually satisfying result for both the stakeholder and the brand.

Once a relationship has been established and market intelligence has been gathered, customers are able to

• Segment customers into groups for specific communications
• Develop programs which promote to audiences based needs
• Develop programs which promote to audiences based on demographic information
• Identify which customers engage regularly
• Identify where marketing budget and/or time should be spend

The long term benefit of a Relationship marketing strategy is far greater engagement with customers.

Attract

The first step is to attract customers to your website. Traction can help with this via:

• Email campaigns
• Mobile campaigns
• Direct mail campaigns
• Promotion at events
• Competitions
• Surveys and polls

Understand

Now we can begin to understand our user base by examining the extensive customer profiles Traction creates. Which users are engaging most frequently with your brand, what are their likes and dislikes?

Target

Once we have built a detailed audience profile we can individually target each audience group with intelligent, timely and relevant content which will:

• Build market intelligence
  • Get feedback
  • Analyse the data and results
• Determine what customers want from the brand
• Build on the relationships
• Maintain the value offering

Traction allows you to speak directly to your audience, enabling a better understanding of what is required to build and maintain strong, enduring and mutually-beneficial relationships.