Traction Lite

Core marketing functionally at your finger tips

Traction Lite is perfect for the marketeer looking for a straight-forward solution to their communication needs and was created to give customers an introduction to Traction. The Lite platform includes the core Traction functionality outlined below.

Key features

Back end set up

Quickly select from our preset customer profile fields or create your own custom fields to meet the needs of an individual campaign

Segment

Basic database segmentation into groups

Broadcast

Send communications to your customer database via email, SMS or WAP

Reporting

Full access to our real-time reporting system

Hosting

Managed hosting of images and files for your campaigns

Opt-in management

Manage the opt-in and opt-out status of each customer effectively within Traction

Subscriptions

Use multiple subscriptions to manage communications on many topics within the same campaign

Send to friend

Easy send-to-friend set up and tracking

Blue Central

Traction Lite is now available via Blue Central please contact us for more details

Fully customisable

Additional functionality can be added to Traction Lite as required, to create a customised solution that’s just right for your business. Contact one of our team to learn more.

Full training provided

We offer you and your team full training support when you start using Traction to get you up and running as quickly as possible.

Learn more

Straight forward integration

Please contact us to discuss any technical questions you may have about the Traction API and integration issues.

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Why customers love Traction

Traction has been crucial in enabling us to …capture insights and data about consumer engagement

Frances Dovey, Group Interactive and Emerging
Media Manager
Cadbury Schweppes

Sender score certified

As a Sender Score Certified partner, Traction can guide you through the email certification process.

Examples of Traction success

Traction has helped many brands achieve their marketing goals. Improve the effectiveness of your campaign with the insights provided by these case studies.

Read more

Any questions?

We’re often asked similar questions - check out our FAQ section to see if we’ve got your question covered.

View FAQs